Young Money: How Thinking Like a Millennial Can Power You Through a Crisis
- Natalie Zfat
- May 22, 2020
- 2 min read
Updated: Jul 16, 2020
It’s no secret that millennials work differently. From freelancing to side hustles, for so many of us, the WFH life is NBD.
So what tools are millennials actually using to power through? What are the best ways to attract and work with millennials? And what unique networking opportunities have this period of self-isolating actually created?
Here are a few of my top takeaways from my recent IG Live with Millennial Strategist Chelsea Krost.
Branding for Millennials: We are doing a disservice to millennials by using a blanket marketing approach. In reality, millennials cover people currently ages 22-38. Break them up into micromarkets, and customize your marketing messaging (I.e. college students, boomerang babies (recent grads), millennial moms and dads, or cusps (on the cusp of Gen X).
Branding as a Millennial: If you are a millennial business owner, it is essential to build your brand. People love a business that has a face attached to the name – think Apple, Amazon or Facebook! But equally important, you must build your personal brand even as a millennial employee. Actively building upon your personal brand, even within the workplace, will set you up for more success. By positioning yourself as an asset to the company through your personal brand, you prime yourself for a promotion, more influence, more responsibility, and even the possibility for more personal revenue generation outside of the workplace.
Millennials in the Pandemic: PIVOT! Millennials have been hit hard by the pandemic, but we are prime for a rebound because we are young, we are native to digital (tech-savvy), and we are the hyphen generation (meaning we all tend to be more than one thing). We can use this time to monetize these unique advantages, whether building our personal brands online or using our wide skill sets to offer freelance services to companies who have let their full-time staff go.
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